Sobre

• Marketing Manager (B2B)
• Location: LATAM
• Salary: USD $4500 - $6500/ month
• About the Company
• Our client is a leading supplier of metal-bending machinery and automated equipment for the sheet metal industry. They serve a diverse range of industrial customers with highly customized solutions and are entering a major growth phase—modernizing operations and customer engagement through advanced, low-code technology.
• This is an opportunity to take on a strategic, hands-on marketing role where you’ll shape the marketing function, drive growth, and make a measurable impact.
• Role Overview
• We are seeking a dynamic, hands-on Marketing Manager who can both design high-level marketing strategy and execute day-to-day initiatives in a fast-paced B2B environment. You’ll collaborate closely with leadership and sales—especially the VP of Sales—to drive lead generation, strengthen brand positioning, and support revenue growth.
• This role is ideal for someone who excels in performance marketing, enjoys building processes, and thrives in a high-accountability environment.
• Key Responsibilities
• Develop and implement comprehensive B2B marketing strategies focused on lead generation, branding, and pipeline growth
• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn) with a focus on ROI
• Lead SEO, content/copywriting, and account-based marketing initiatives
• Partner with the sales team on lead attribution, CRM workflows, and revenue tracking
• Evaluate and manage external marketing agency partners, with potential to build and lead an internal team
• Use tools like Figma for design needs and coordinate with design contributors
• (Bonus) Plan and execute participation in 2–3 trade shows annually
• Requirements
• 5+ years of B2B marketing experience (industrial/technical sectors strongly preferred)
• Proven ability to set strategy and execute hands-on marketing projects
• Expertise in paid ads, SEO, and strong copywriting
• Leadership skills with the ability to collaborate effectively with senior management
• Experience with or within a marketing agency is a plus, but must have in-house leadership capability
• Familiarity with Figma and digital design workflows
• Excellent communication skills and ability to thrive in a high-performance environment
• Experience with trade show or event management is a plus
• True B2B background required