Sobre

• We are seeking a Marketing Technology Lead with deep expertise in Salesforce Marketing Cloud Next, Data Cloud, and Account Management principles. This role combines strategic solutioning with hands-on execution, ensuring our marketing technology stack supports account-based marketing (ABM) and B2C engagement strategies.
• You will partner with marketing, sales, and IT teams to design scalable solutions, optimize marketing automation, and execute campaigns leveraging Data Cloud-powered personalization.
• Key Responsibilities
• Strategic & Solutioning
• · Act as the subject matter expert for Salesforce Marketing Cloud Next and Data Cloud.
• · Design account-based and B2C marketing solutions leveraging Salesforce capabilities.
• · Define data architecture, identity resolution, segmentation, and personalization strategies using Data Cloud.
• · Collaborate with stakeholders to align marketing technology with account management processes.
• Operational & Execution
• · Build and manage journeys, automations, and personalization in Marketing Cloud Next.
• · Execute ABM and B2C campaigns across email, SMS, and digital channels.
• · Ensure data synchronization between Salesforce CRM, Data Cloud, and Marketing Cloud.
• · Monitor campaign performance and optimize engagement and conversion.
• Qualifications
• · 5+ years in marketing technology roles, with 3+ years hands-on experience in Salesforce Marketing Cloud.
• · Strong understanding of Data Cloud features (data modeling, identity resolution, segmentation).
• · Knowledge of Account Management and ABM strategies, plus experience in B2C marketing.
• · Proficiency in SQL, AMPscript, HTML/CSS, and automation workflows.
• · Ability to translate business requirements into technical solutions.
• · Excellent communication and stakeholder management skills.
• Preferred Qualifications
• · Salesforce Marketing Cloud and/or Data Cloud certifications.
• · Familiarity with APIs, ETL tools, and integration frameworks.
• · Experience in global marketing operations and compliance standards.