Sobre

• Job Title: Social Media Manager
• Job Type: Full-time / Remote
• Work Hours: PST

Job Overview

• We’re looking for a creative, strategic, and execution-driven Social Media Manager to own and grow our social presence across Instagram, TikTok, YouTube, and Facebook. This role goes far beyond posting. You’ll be responsible for building and executing a thoughtful content calendar, creating compelling captions, identifying trends early, and helping grow reach, engagement, and conversions through smart, original content.
• You’ll work closely with the founders and brand team to turn existing assets (education, products, recipes, emails, videos, research, ideas) into high-performing social content—while also bringing fresh ideas to the table. If you love social strategy and daily execution, this role is for you.

Responsibilities

• Content & Strategy
• Own the social media content calendar across platforms
• Plan, schedule, and post daily content
• Develop platform-specific strategies for Instagram, TikTok, YouTube (short & long-form), and Facebook
• Translate brand goals into clear content pillars (education, community, conversion, storytelling, trends)
• Identify and test trends, formats, hooks, and growth opportunities
• Think seasonally, culturally, and strategically about what to post and when
• Content Creation
• Write engaging, on-brand captions that drive saves, shares, clicks, and conversions

Create original social content using

• existing brand assets (videos, photos, graphics, emails, blogs, recipes)
• original ideas (hooks, scripts, carousel concepts, trend adaptations)
• Collaborate on Reels, TikToks, carousels, stories, and YouTube content
• Help ideate and execute UGC-style, founder-led, and community-driven content
• Growth & Optimization
• Understand and apply social media growth best practices across platforms
• Use data and insights to refine content strategy monthly
• Track performance and surface patterns: what’s working, what’s not, and why
• Optimize posting cadence, hooks, CTAs, captions, and formats
• Help manage and optimize tools like ManyChat for DM automation and conversion flows
• Community & Brand Presence
• Maintain a consistent, warm, intelligent brand voice
• Support community engagement through comments, DMs, and stories
• Collaborate with team members on launches, campaigns, and promotions
• What Success Looks Like
• Consistent, high-quality daily posting across platforms
• Clear, strategic content calendar aligned with brand goals
• Increased engagement, saves, shares, and follower growth
• Strong execution around launches and campaigns
• A social presence that feels cohesive, thoughtful, and alive
• 30 Day Goals
• Have complete ownership of social calendar, scheduling, posting
• Be able to plot out posts in advance and present to founders once a week
• Start to identify relevant trends and present them
• Create original content
• 90 Day Goals
• Pull data to showcase what is working and not working
• Create successful (will define together) original content based on shares, likes, engagement
• Be posting regularly on tiktok, instagram, youtube, facebook and start to identify how to use each platform in different ways
• Have a strong understanding of brand voice, ideas, concepts and strategy

Must-Have

• 2+ years experience managing social media for a brand, creator, or company
• Deep understanding of Instagram, TikTok, YouTube, and Facebook
• Strong writing skills — captions matter here
• Experience with social growth tools and workflows (including ManyChat)
• Comfortable working with both strategy and daily execution
• Ability to take initiative, test ideas, and move quickly
• Organized, reliable, and proactive
• Would be great if you have experience and interest in wellness, health, lifestyle, or DTC brands

Nice-to-Have

• Experience repurposing long-form content into short-form
• Familiarity with analytics dashboards and reporting
• Basic video editing or comfort directing content creation
• Understanding of paid vs organic social (even if you don’t manage ads)